Bhad Bhabie Turned a Viral Meme Into a $70 Million Digital Empire, From Rap Success to Record-Breaking OnlyFans Earnings

Nearly a decade after becoming the internet’s most recognizable viral meme, Danielle Bregoli, better known as Bhad Bhabie, has built a career that extends far beyond her infamous “Cash Me Outside” moment. What began as a controversial appearance on Dr. Phil in 2016 has evolved into a multi-million-dollar entertainment and digital media empire spanning music, endorsements, reality television, and subscription content.

A recent report by Celebrity Net Worth estimates Bhad Bhabie’s current net worth at $35 million, while highlighting that her businesses and digital ventures have generated more than $70 million in revenue over the years. Rather than fading after a brief burst of internet fame, Bregoli became one of the earliest creators to successfully transform viral attention into long-term financial success.

From internet meme to charting music artist

Danielle Bregoli first went viral in 2016 after appearing on Dr. Phil, where her phrase, “Catch me outside, how about that?” quickly became one of the internet’s biggest memes.

Instead of distancing herself from the moment, she embraced the attention and reintroduced herself as Bhad Bhabie. In 2017, she released her debut single “These Heaux,” which reached No. 77 on the Billboard Hot 100, making her the youngest female rapper at the time to appear on the chart. The success earned her a recording contract with Atlantic Records.

She followed with singles including “Hi Bich” and “Gucci Flip Flops” featuring Lil Yachty, both of which achieved Platinum certification. Her mixtape 15 included collaborations with artists such as YG, Ty Dolla $ign, Lil Baby, and Kodak Black, while also earning her a Billboard Music Award nomination.

Music became only one part of a much broader business strategy built around her rapidly growing online audience.

Danielle Bregoli built a successful music career after her viral ‘Cash Me Outside’ moment.

Social media and OnlyFans fueled her biggest earnings

As her popularity expanded, Bhad Bhabie secured lucrative endorsement opportunities, including a reported $900,000 partnership with CopyCat Beauty. She also starred in the Snapchat reality series Bringing Up Bhabie, which reportedly attracted more than 10 million viewers within its first 24 hours.

Her largest financial success, however, came after launching an OnlyFans account shortly after turning 18 in 2021.

According to earnings statements previously shared by Bregoli and cited by Celebrity Net Worth, the account generated more than $1 million within its first six hours, surpassing the debut record previously associated with Bella Thorne.

The same report states that between April 2021 and July 2024, the account produced approximately $71.3 million in gross revenue. After platform fees, Bhad Bhabie reportedly received roughly $57 million in payouts, with earnings coming from subscriptions, direct messages, and tips.

Her success demonstrated that creators with large audiences could generate sustained, long-term income through subscription platforms rather than relying solely on music, television, or brand deals. While other creators, including Corinna Kopf and Sophie Rain, have since reported even larger earnings, Bhad Bhabie remains one of the earliest internet personalities to prove that viral fame could become the foundation of a lasting digital business.