Kourtney Kardashian’s supplement brand, Lemme, is emerging as a significant part of her business portfolio. Launched in September 2022 with entrepreneurs Simon Huck and Nir Liberboim, the company sells gummy supplements targeting areas such as sleep, digestion, beauty, and women’s intimate health. What began as a celebrity-backed wellness venture has expanded into a business with a growing retail presence and a strong social commerce strategy.
According to reporting cited by Forbes contributor Karin Eldor in May 2026, Lemme generated $13 million in TikTok Shop sales in November 2025 alone. The report also cited people familiar with the company’s performance who projected that Lemme could exceed $200 million in sales during 2026. That figure is a projection, not confirmed full-year revenue, but it suggests the brand has ambitions beyond Kardashian’s personal following.
How Lemme Became a Growing Supplement Business
Kardashian’s celebrity profile helped introduce Lemme to potential customers, but the brand’s expansion has involved more than social media promotion. Its products are available through major retailers, including Target, Walmart, and Ulta Beauty, alongside online sales channels. The company has also expanded its range beyond its original gummy supplements.
Lemme’s strategy includes working with independent social media creators who promote products through platforms such as TikTok. These creators can earn commissions on purchases made through their links, allowing the company to reach shoppers beyond Kardashian’s own accounts. The reported $13 million TikTok Shop sales figure illustrates the potential scale of this approach.
A September 2026 analysis by Boston Consulting Group, based on an interview with co-founder Nir Liberboim, offered further insight into the company’s strategy. According to BCG, Lemme initially focused on protecting its premium brand positioning rather than rushing into every retail channel. The analysis also reported that the company invested $100,000 in a custom gummy mold before launch.
However, strong sales do not automatically establish the effectiveness of every supplement or prove that all marketing claims are supported by medical evidence. Lemme has also faced legal challenges involving advertising for its GLP-1-related product, making it important to distinguish commercial performance from claims about health benefits.
What Could Lemme Be Worth?
Lemme’s potential valuation can be estimated by comparing its projected sales with transactions involving other supplement brands. In April 2026, Unilever agreed to acquire Grüns, a fast-growing gummy supplement company, in a deal reported by Forbes to be worth approximately $1.2 billion. Unilever subsequently confirmed that it acquired an 80% stake for €767 million.
If Lemme achieves $200 million in annual sales, applying a hypothetical valuation multiple of two to four times revenue would place its estimated enterprise value between $400 million and $800 million. Using a more conservative multiple of 2.5 times sales produces an estimated valuation of $500 million.
This is an illustrative estimate, not a confirmed company valuation or acquisition offer. Lemme has not publicly disclosed the complete financial information needed to establish its profitability, debt, or precise market value. Sales revenue also differs from profit, particularly for a brand spending money on manufacturing, retail distribution, advertising, and creator commissions.
How Much of Lemme Does Kourtney Kardashian Own?
Kardashian co-founded Lemme with Simon Huck and Nir Liberboim, but the company has not publicly disclosed the exact ownership percentages held by its founders and investors. As a result, her personal stake cannot be calculated reliably from the available information.
For illustration, if Kardashian owned 25% of a company valued at $500 million, her stake would be worth approximately $125 million on paper, assuming the equity value was close to the estimated enterprise value. A 20% stake would be worth $100 million under the same assumptions.
These figures are hypothetical, not confirmed details about Kardashian’s ownership. The actual value of her stake would depend on the company’s finances, investor agreements, ownership dilution, and any eventual sale.
Celebrity Net Worth estimates Kardashian’s personal net worth at $150 million, although such figures are not independently verified financial statements.
Lemme could become a major contributor to her wealth if its reported sales projections materialize. However, its precise valuation and Kardashian’s share of the business remain undisclosed.